2021 Bronco Family World Premiere | Ford


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The wild is calling. Join us for the world premiere of the 2021 Ford Bronco family and be one of the first to reserve.

Learn more about the 2021 Bronco here: https://ford.to/3fEc45T

Discover more 2021 Ford Bronco videos here: https://ford.to/32gH47Y

00:00 Countdown
01:30 Disclaimer
1:47 History of the Bronco
2:15 Introducing the Bronco Family
3:22 Bronco Testing
3:53 Exterior Features
5:36 G.O.A.T Drive Modes
5:55 Engine, Horsepower and Suspension
7:08 Removable Doors and Roof
7:42 Technology Features
8:55 Cargo Management
9:53 Bronco: Built Wild™

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600 comments

  1. Nice !!! Man , I Just bought a 2019 Ranger Fx4 , I like it but I got to have that 2door Bronco ..

  2. Too mysterious. As long as it looks just like the one The Rock drove in Rampage – we cool.

  3. Ford can work off away from the internet it’s other technology companies who can’t even in manufacturing . Sears kresage JCP are moving away from the internet . traditional companies do not use the internet and should not have to . Google wants and needs that

  4. Them – “You need a Bronco”.
    Me – “I’m on my second one. Care to make it a third?”

  5. Seeing this promo makes me appreciate my 1990 FSB that much more. I can’t wait to be able to afford the new model.

  6. Green models of a new model to come out . every company has to please me for they seem to think I do not matter and retail is less imporant than them . mining is just not big enough but ford , Ford respects other companies in other industries not worries about the competition you do not need YouTube to believe in ford

  7. OK, Ford. Contact me when you come up with a balls to the wall performance edition with a HO V8. It will be mine…oh, yes…it will be mine.

  8. I wish i lived in the US, I would love to own the 4 door and go out to explore, but sadly im stuck in Belgium 🙁

  9. New Bronco: Toughness of an F-Series, Spirit of a Mustang. New Blazer: Toughness of a Traverse, Spirit of an Equinox.

  10. I am SO freaking annoyed that they essentially say that the manual will be available with both engines, but it is NOT… it’s only on the little four banger. UGH!!! SO DISAPPOINTED> MAKE THE MANUAL AVAILABLE FOR THE 2.7T!!!

  11. Please make a new muscle car that competes with the corvette but one you can get road head in 😬🤫

  12. your a basic b if you buy this car….you might as well go straight to starbucks after buying that thing

  13. Why is the “sport” less powerful and less capable than the 2 and 4 doors? It should be called the “escape with clever marketing”. Other than that this is going to be sick in 15 years after they start depreciating to the point people can wheel them.

  14. Where will it be made? Michigan works for me assuming the governor is not able to screw that up too.

  15. 5:20 that is so boss! Didn’t think the disconnectable swaybar would have such a noticeable effect!

  16. Anyone else disappointed? I’d love a full sized bronco, not a Range Rover + Bronco II baby 😞

  17. *Going to sell like toilet paper during the covid-19 pandemic.*

  18. Ford has just shut the game down! They have literally drove into the front yard of the jeep wrangler, took a dump, rubbed their feet and drove off🚙

  19. *Hey Chevrolet Blazer: remember when you weren’t a laughing stock?*

  20. **New Bronco: Toughness of an F-Series, Spirit of a Mustang. New Blazer: Toughness of a Traverse, Spirit of an Equinox.**

  21. Nissan dropping the 400z trailer, and ford dropping the Branco trailer in the same month I’m hyped.

  22. *Jeep be like: “I am never going to financially recover from this.”*

  23. This will hurt Jeep, BAD! Even with the 392 wrangler…. You can only rely on a name and not innovate for so long until you get passed. Jeep needs to follow suit and stop repackaging the same vehicle, adding a decal and calling it a new “edition”. Led lights optional.

  24. The timing of this release couldn’t be better. The marketing is perfect. People are getting into the outdoors more than ever. This trailer creates the image of what people want, and it will sell!

  25. Cool features but really not liking their looks. What is up with this weird boxy trend from all these car makers? I hate it. Look at the old 80s broncos compared to these new ones. The old ones look so much better IMO and I know look’s not everything but c’mon. Just not my thing I guess. Maybe I’ll like it more in person. :dunno:

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  29. Ford is about to take a big bite out of Jeeps bread and butter. This is great news for fans of both companies because competition breeds innovation.

  30. I’ve always want a Jeep, with the amount of customization it has, but this new Bronco might change my mind. I would have to wait for more reviews before making a final decision.

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  32. Guys, we are organizing decent funerals in the honor of wrangler who did strive for several years…please join me to pray for its soul: RIP wrangler….

  33. I was so interested in the car that I didn’t realize I was listening to Heisenberg the whole time

  34. Ford needs to get back to Henry’s vision of manual simplicity … Once again they overload it with computerized garbage that’s going to glitch out & possibly even be dangerous

  35. Im glad that ford decided to make a dedicated off roader. Im even happier that the mall crawlers can deface a different platform for once

  36. It looks like Ford just introduced a whole new slew of people to overlanding and made entry easier. Although, a lot of these will probably end up serving as merely suburban eye candy, until their resale. I do hope newcomers will be humble and appreciate the natural world they may find. I learned to drive behind the wheel of a used Bronco on mountain roads and I really enjoying seeing these trucks and what their owners have done with them.

  37. No v8 engine options…
    Why?
    I get Ford likes theyre v6 ecoboost but this needs a v8
    And why is the 4 door “sport” version so much worse

  38. Hit it square on the head. The styling, the interior, the powertrain, the options. Found my new car.

  39. all my other Canadians out there also probably wanted to see what it can do in the snow :/

  40. Own a Taco here and I’ll give the Branco the respect it deserves. This is honestly amazing

  41. These are going to be extremely popular as people attempt to escape out into the wild after quarantine containment!!!

  42. I remember when I was a kid. I remember seeing the old 60s Bronco. And then when I played Ford Racing, I loved the design of the 2005 Ford Bronco Concept but I wondered why they didn’t bring it into production. 10+ years later, I’m happy seeing them really revive the Bronco for real and in fact, it makes me want one. 😂

  43. All Americans locked inside, this brand talking about going outside… please stop and get help.

  44. Ford needs to hire OJ Simpson, for the Bronco ad.

    In the ad OJ Simpson goes for a drive in a brand new white 2021 Ford Bronco, in a empty LA Freeway. He passes by different cops as he drives slowly and they one by one start following him until they make a formation behind him. He is oblivious to this, he is just enjoying a Sunday drive while the narrator goes over the features of the new Bronco. Finally he noticed the cops, he stops and says “not again!”. The cops approach him but pay no mind to OJ, they just want to check out the hot new Ford Bronco, available now at your nearest Ford Dealer.

  45. Dammit….looks like ill be giving my money to Ford pretty soon. Love it. I am usually very critical of new designs but not this one. Ill still need to see in person though. Cameras can play tricks on things

  46. These look like wranglers that had their bodywork changed a tiny bit then had a Ford logo stuck on the front.

  47. Drive your truck off road and in 10 years all the electronics will cost more to fix than buying a new truck. For the same price id buy an original Bronco

  48. Awesome. This will be a huge hit for sure. Car Youtubers will be all over this 🙂

  49. Why would you make a vehicle meant to be out in nature and not make it electric? It’s 2020 Ford. Wake up from your crypt.

  50. You say all broncos come with a roof rack but the 4 door bronco will not come with a hard top so how does that work? It is the only thing stopping me from pressing the “reserve” button!!

  51. Dear Ford, I would love to drive this piece of art. But I cannot afford it. How can we get to yes? I’ll work in your factory for free! I’m 29 btw

  52. Meh. For $30k+ I’d rather own a fully restored 1960-70’s era Bronco. Don’t need a computer in my vehicle that tracks my every move. Simplicity is the art of invention.

  53. I think I may want one but my only gripe is the lack of a V8, and how it’s not a truck based suv. But still looks fun to take off-road.

  54. I was planing on buying the Nautilus next week. Now I’m thinking of ordering a Bronco. Not sure what to do. Any advise from Ford

  55. I lost my ’95 Eddie Bauer Bronco 15 years ago in a divorce, before that I literally planned for it to be the the last vehicle I’d ever own, I loved it so much. But it looks like I’m gonna be driving one again soon…can’t wait! Ford, against all expectations, you NAILED IT! I was expecting a watered-down foo-foo vehicle, like the new Blazer (after all, the bean counters generally tend to get their way at car companies)…instead, it looks like we are getting a legit off-roading beast. Bravo Ford!

  56. I’m curious to know where everyone is from comment where you guys are watching this video right now

  57. Okay Ford, you made me want one. But next year, how about one big enough for me to take my family of six adventuring? Or do I have to settle for an Expedition?

  58. A 7-SPEED MANUAL!!!!?!??! this car is the best new car ever!

    better then the cybertruck! That’s for certain

  59. I feel like someone got fired from Jeep and got hired at Ford 😂😂😂😂 Jeep engineers watching this ———> 😰😨😨😳😳😳😳

  60. As if we don’t have enough gasoline vehicles already. Another company saying you need “X” to feel fulfillment. Americans indeed please connect to your natural roots. However; connection to nature does not come from a fancy truck, but from recognizing nature is a necessity to our survival and a part of us all.

  61. Don’t you think it is a little funny that a car commertial is #1 trending
    Read my name⬆️

  62. “There is still some wild out there..”
    Me: “Yes, BUT if you don’t finally take responsibility and produce an electric car there will be NO wild anymore fuckn idiots.”
    No matter how much you put in your marketing campaign, TESLA already won!

  63. so Ford bought 25k comments and 1 million views. Then also bought over 10 million views for car reviewers.

  64. can’t wait to get my new ford bronco so I can drive away from the cops after i’ve murdered two people

  65. Well, this certainly makes up for the disgusting Mach E… well done on this one Ford! Chevy, take notes 🤣 an equinox with a camaro front end does not equal Blazer

  66. This is what Americans want! Not a EV Mustang sissy remake…. This would be the perfect complement to my V6 Mustang

  67. Sooo the transmission that only enthusiasts would get, only comes on the base engine? How much sense does that make? I was actually excited about this…. but of course ford finds a way to screw it up.

  68. *Yeah……but can anyone afford all this innovation?* Those NEW 120 MONTH auto loans…..LOL

  69. A suv made by the great off roads, not a Karen’s cuv used to go to the restaurant where managers will be spoken to!

  70. Ford is paying respect to satanic hollywood with their “goat mode” reference on the bronco sport- Image Fail- Shame on Ford.

  71. I’ve never been a huge Ford fan, but this one has me taking a second look. No V8? No manual with the higher output engine option?

  72. The style of the advertisement is just like GM did with the hummer H1, the one where is says “it’s not a car, it’s not a jeep, it’s not a truck, it’s not just another 4 by 4 it’s the hummer” one of my most favourite ever, vehicle wise and advertisement wise.

  73. My last 7 vehicles? Older (90s) Land Rovers. My next vehicle? Ford Bronco! Diesel engine with manual transmission would be a dream!

  74. I know 99% of people won’t see this but to the 1% that do see this have a blessed day

  75. Hey Ford, will the Bronco come to Europe/Germany? My Mustang needs a big brother! Happy to take a 4 door.

  76. やっと出ました!ブロンコ〜
    けど、かっこ悪いし、タイヤがラングラー?
    いつ日本に来るのかなあ〜🤩

  77. I learned to drive manual on my dad’s 1985 bronco 2. We had three Bronco’s in my childhood. I may have to consider this for the next vehicle!

  78. Let Carson Ford help get you to the front of the line! Give us a call today! 800-728-3589–reservations are filling fast …call now!

  79. If Anyone in the ATLANTA area wants to purchase a new bronco, I’m one of the Ford product Specialists that can get your order submitted when the time comes. Call me at 314-239-3195!

  80. People still gonna be getting groceries and slowly crawling over railroad tracks with these.

  81. Mahindra india should listen to it. At least old generations should be introduced In India in manual models since ford & Mahindra has collaboration in India.
    What gives it best looks is
    Its tyre size
    It’s ground clearance
    4 wheel drive system
    Comfortable Seats of ford
    It’s killing ruged looks.
    Non of cars on India looks like this except army vehicles.
    Even if company don’t provide music system and other accessories it will sell if under 10 lacs. Except AC which is must in India.

  82. Nicely Done. I really thought this lineup wasn’t going to be anything other than reuse of old parts. I think you have a winner, but keep pushing the boundaries.

  83. Really nice too bad it’s probably gonna be like $75k and $40k for the sport, they won’t sell.

  84. I’m surprised there are so many positive comments. Maybe I’m missing something but I’m REALLY disappointed by this poser. It’s so obviously an Escape with different styling, (and not great styling at that). But I guess that’s where we’re at in the world – all sizzle and no steak, over-sell and under-deliver.

  85. This appears to be a sincere effort to come to the market with something that people will actually like and it looks like it might even be affordable

  86. Hybrid or Electric on the Horizon Ford ? I can see all of the jobbers tooling up with add on goodies for it.

  87. Wait, I like the bronco, but it definitley wasnt the first SUV?!?! The CJ5 was😂😂. Unless it wasnt considered an SUV, but I’m pretty sure it was.

  88. Very nice and a good step in the right direction as the Bronco should have never left Ford’s lineup to begin with!
    But…… Manual transmission – good! Hi-Tech and very expensive little engine with turbo charging – nope! Put a “real enigine in it such as decent 4 cylinder w/options to go to a V-6 or V-8 would be much better. Those little turbo charged “thingies” are OK when covered under warranty but when they are not will be thousands of $$$ to repair/replace and will not last that long because of being turbocharged.
    Skip all the other high tech crap such as start stop technology as another example and only using newer technology where it actually is an improvement and not just more “whiz bang” to jack up the price.

    Would love to buy this or even a new Ranger too for that matter but not with all the added “whiz-bang” crap such as those turbo charged engines that will more than likely not make it much beyond 100,000 to 150,000 before costing way to much in repairs/replacements.

    If I am going to fork over $30,000+ up front it better be able to go as long as the old ones did with proper maintenance and a lot less cost up front to cost justify.

  89. The new Bronco looks pretty awesome. And I’m not usually a big Ford guy. Toyota bring back the FJ so we can have all the choices for quirky/retro/off-road suvs! Bronco, Jeep, fj, defender would be such a lineup to bring off-road together

  90. Ford has talked about this vehicle for a long time. I have a feeling they are taking off road by storm with this and done everything they said. I’m by far not a ford guy not even close but this bronco is by far seemingly the best built vehicle for the dollar. You see the markings from rocks on their sliders. They’ve not gone easy with these. They went all out! So much you can do to them from factory you may not void a warranty. Again taking off road to a new level like dodge did with a straight line and what chevy does on a track. All have their interest and now ford is flexing theirs. Oh oh see what i did there lol

  91. I feel really bad for everyone who bought a gladiator and had that thing recalled, break down on them or bend their frame. The Bronco will be the greatest off road vehicle ever built. Puts jeep to shame. Chevy can’t compete. Might outsell the F-Series for a year lol

  92. $100 deposit and the best 4 door Bronco on the market and I’ll also be buying all the accessories. I found my new forever SUV! ❤️

  93. Ford has officially dropped the mic with this one. I had a 94 Bronco and loved it. That 2 door on e is sweet! Actually all of them are, but that yellow 2 door with the brown leather interior is top shelf. Great Job Ford!

  94. There’s still some wild out there… Until this country becomes a concrete slab dotted with oil wells and factory farms.

  95. Cartographers, map makers are cartographers. In all seriousness it’s a great looking car 👍

  96. I work for Ford but know in my heart I will not be able to afford a beast like this for a fat minute.

  97. Ha-Ha. No nature was harmed! Whilst spewing out Co2 etc. My grand-daddy and my daddy worked for Ford in the UK. I get it, we need to get about for work and family, but can you please try a bit harder in helping to not boil the planet. Leave the wild to be wild for starters. More electric (has its own problems I know). Lobby governments to invest and encourage better public transport. Where is the electric / hydrogen Ford bus?

  98. If you put a Wrangler, an FJ Cruiser, some testosterone, a little estrogen, a dap of horse pee, and a stallion heart in a giant blender, you get the 2021 Bronco. What a fine balance.

  99. I’d love to have the 4 door but living in Canada with 30cm+ snow the sport seems to have better insulation

  100. Jeep responds with the V8 392, but still won’t lift and add 35s to any edition like the Bronco did.

  101. Ford Nailed it, what amazing job, the long wait is not wasted, BIG THANKS TO THE WHOLE TEAM AT FORD WHO WORKED ON THIS PROJECT, GREAT JOB

  102. they aimed to compete with jeep.. im not sure jeep has enough to offer .. now we wait for the the big boy, full size bronco maybe with a crazy option to drop godzilla under the hood??

  103. BASE IS BEST FOR PRICING WITHIN BUDGET. Excessive Options will kill the bargain. Stay close to base for happiness. (7 speed 2door for example with just couple of options.)

  104. that’s nice cuz i am sick of highly overpriced and outdated Wrangler which has horrible build quality.
    I am not saying this one will beat it up cuz nobody saw the real one yet but at least wrangler has some competitor now.
    competition is always good for the customer.

  105. Owned many Jeeps over the years but the Old School Bronco’s have always been a thing of Beauty. Love my Ranger but this is next level! Need a bigger garage!

  106. So the only reason to buy a new wrangler is to rip out the front axle and put it under the bronco

  107. There are going to be a lot of bronco sports in the parking lot of Whole Foods…its going to be the next soccer-mom-mobile, replacing the range rover sport.

    But, damn, that 2-door looks good…

  108. OH ME GAWD, I’M IN LOVE 😍 😍 😍 😍 😍.!! that bronco sport and two door looks freaking amazing!!! well done Ford!… now, the question is when will it be available and how much is it gonna cost? I hope they will sell it cheaper than the wrangler, so to beat the competition. boy, I’m excited

  109. I used to be an American car guy, then they stopped exciting me. Then went all into Japanese and German. But Ford really lately has me ready to go back with their latest Mustang and Bronco. Hope they bring this to the Philippines.

  110. All the electronic crap doesn’t play well with river crossings, for some reason they just stop running 1/2 way across.

  111. At this point this is a winner. Now ALL they have to do is build it with quality. Nice Job, Ford. My old Mustang is still running.

  112. You know it’s going to be a hit when you have Walter White narrating the trailers!

  113. Outstanding presentation. Love all the tech and capabilities but why did FORD miss the carbon free or hybrid opportunity? Hard to understand why this is because 75% of these will be sold to soccer moms.

  114. I am absolutely thrilled to see they are everything we have been hoping for! Bring on the 7 speed manuals!

  115. in like 20 years, these things are gonna be awesome for young people. just like how we have the Jeep XJ and the Toyota 4runner right now.

  116. 35 inch tires will be cool. How much money are guys going to waste on marketing this to us? Call me when you have a ‘Rivian’ version.

  117. when I heard them, ford boys, where bringing out I new Bronco I though well here comes another Mustang March E Flop, But Dang Boys you outdid yourself’s

  118. Honestly not sure how I feel about this yet. I’m know I’m not feeling the whole Bronco nation thing. The Bronco community has always been understated but highly dedicated with Broncos having infinitely more character than Jeeps, particularly with the early Bronco. I do think it’s a foul to model this after the EB yet have no Bronco script on the fenders but that’s an easy fix. I think I’ll have to see it in person. Having infants in the family again may help sway me a little. Still, getting the 73 wagon with a mustang injected 5.0L finished would delay a purchase I think. It’ll be too fun to drive!!

  119. Cops will be all over Bronco drivers going wild on the open plains, remember police are patroling everywhere and they will not let you go wild with your bronco.

  120. I want, I want, I want. I was happy with my 2011 Escape 110,000 problem free miles (Ford makes great engines that’s the secret no one wants to tell). Now every time I look at my Escape I will be thinking “Bronco”” Thanks Ford.

  121. The Bronco will sell like hot cakes. Hopefully Ford does a RHD version and sells it down under.

  122. As the owner of an 09 H3 Adventure with manual transmission, front/rear lockers, 35″ rubber, minor lift (~12″ ground clearance), and sway-disconnect (by wrench), I’m really happy to see something finally come to market again (over 10 years later) that will be a suitable replacement for this vehicle when it’s time to replace it. A used Bronco will likely be the replacement to my H3 in ~10 years from now. Looks like they gave it a serious pounding for the camera shots. Curious how strong the steering and front diffs and front CV’s are (Weak points on the H3). Looks great.

  123. Interior bike rack? Damn they had me at the beginning.Now I’m just going to have to sell my Wrangler.

  124. 8:09 1049 miles to empty while the tank is less than half?
    is that a joke made by some editor or is there a huge fuel tank in there?