It’s great that hotels around the world are increasingly focusing on wellness, fitness and catering to the active traveler, even when she (or he) is traveling on business or a less active vacation. It’s a subject I have covered here several times in this column, as major American hotel companies such as Hilton and Westin have rolled out new fitness-oriented products and offerings, and you can read about some of the latest and great upgrades hotels have offered here and here.
But this trend is not limited to American brands, and the most recent news comes out of Bangkok, Thailand, headquarters of Anantara Hotels and Resorts. Anantara is a highly regarded luxury brand on par with Four Seasons or Ritz-Carlton that has three dozen properties across Asia, Africa and the Middle East, and earlier this year expanded into Europe, with big plans for more locations.
Anantara just launched a series of short “Wellbeing Retreat” packages, a program offering new two-plus day options for healthy, active experiences across several of its luxury resorts in Thailand, the Maldives, Sri Lanka and the Middle East. The brand prides itself on offering a sense of place, with cuisine, architecture and décor based on its local setting, and the same is true for these programs. In each case, guests who stay for a minimum of two nights can dive into Anantara’s global wellbeing initiative, which rather than an immersion “boot camp” style program, is designed to offer a flexible approach to feeling good on holidays, with guests splitting vacation time between wellness activities and “regular” leisure activities and sightseeing.